Customer Relationship Management
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| Customer Relationship Management |
Customer Relationship Management (CRM) in a very broad way can be
defined as the efforts made towards creating, developing, and maintaining a
healthy and long-lasting relationship with the customers using technology. This
Learn Customer Relationship Management is an introductory guide to CRM that
touches upon various topics such as understanding 21st century
customers and managing them, building value for them, CRM software, and future
trends in CRM.
The Learn Customer Relationship Management is prepared for
beginners to help them understand the basics of Customer Relationship
Management. It will be quite a useful learning material for all those readers
who want to make a career in management and professionals who interact with
customers as the face of their companies.
We assume the reader has a basic knowledge of business
administration, marketing concepts, basic database concepts, and software.
Analytical thinking, strategic thinking, and good communication skills are a
plus.
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